Einführung in die BWL (WiMa)

Instructor

Prof. Dr. Andre Guettler

Contents

  * Konstitutive Entscheidungen (Rechtsformen, Unternehmensorganisation, Corporate Governance, Standort)

  * Personal 

  * Investitionsrechnung (insb. Kapitalwertregel)

  * Kostenrechnung

  * Beschaffung

  * Produktion

  * Marketing

  * Strategiekonzepte (Wettbewerbsanalyse, BCG-Matrix, u.a.)

 

Course Material

Available to students via Moodle. Required password to download course material will be provided in the first lecture.
(We will not provide this information via e-mail or phone.)

 

Exams

The date of the final exam (90 minutes, 100% of the final grade) will be announced in class and posted on Moodle.

Exam is open == No need to attend the regular exam in order to be allowed to attend the retake.

 

Date of exam and retake

Regular exam:

Retake exam:

 

Course Schedule

 

The Course is Open For

Bachelor students not having a major in "Wirtschaftswissenschaften", and students having a major in "Psychologie".

If your major is "Wirtschaftswissenschaften" you have to attend the lecture "Grundlagen der Betriebswirtschaftslehre".

 

 

Book list

Selected books for the course