Patrick Launhardt (Organization)
The course covers corporate strategy fundamentals and terminology as well as strategic aspects of
- Corporate governance, organization, and leadership
- Marketing, branding, and sales
- Supply chain management
- Corporate social responsibility
- Innovation management
- Organic and acquired growth
- Risk and management under uncertainty
It will be provided regularly.
The course is open for
Master of Science (7 credit points)
Master of Finance (7 credit points)
Regular: 20th July; 10-12 a.m.; H11 & 12; Exam will be in "closed" form!
Students with surnames ranging from A-K --> H11. Students with surnames ranging from M-Z --> H12
Retake: 7th September; 10-12 a.m.; H8
The grade of the module will be the grade of the written exam [75 %] and of the presentation of the case studies [25 %] at a ratio of 3:1.
Date & Time
The course takes place from 8 a.m. - 12 p.m in room N24/226.
- 20th April
- 27th April
- 04th May
- 11th May
- 18th May
- 01st June
- 8th June
- 15th June
- 22nd June
- 29th June
- 06th July
- 13th July
- Andrews, K.R. (1998). The Concept of Corporate Strategy. In Mintzberg, H., Quinn, J.B., Ghoshal, S.: The Strategy Process, Revised Edition. London, UK: Prentice Hall Europe.
- Ansoff, H. (1965). Corporate Strategy. New York, NY, USA: McGraw-Hill.
- Barney, J.B. (1991). Firm resources and sustained competitive advantage, Journal of Management (17:1), pp. 99-120.
- Bea, F.X. and Haas, J. (2013). Strategisches Management. Konstanz and Munich, Germany: UVK Verlagsgesellschaft mbH
- Burke, G.S. (2005). Sourcing Strategies in the Supply Chain. Gainesville, FL, USA: University of Florida.
- Chandler, A.D. Jr. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA, USA: MIT Press.
- Chopra, S. and Meindl, P. (2010). Supply Chain Management, Fourth Edition, New Jersey, USA: Pearson Education.
- Christensen, C. M. (1997): The Innovator's Dilemma. Boston, MA, USA: Harvard Business School Press
- Courtney, H.G., Kirkland, J., and Viguerie, S.P. (1997). Strategy under uncertainty, Harvard Business Review (75:6), pp. 67–79
- Dolan, R.J. (1997). Note on marketing strategy. Cambridge, MA, USA: Harvard Business School.
- Eisenhardt, K. M. (1989): Agency Theory: An Assessment and Review, Academy of Management Review (14:1), pp. 57–74.
- Frigo, M. L. and Anderson, R. J. (2009). Strategic Risk Assessment: A first step for improving risk management and governance. Strategic Finance (25:33), pp 25-33.
- Grant, R.M. (2005). Contemporary Strategy Analysis. Oxford, UK: Blackwell Publishing.
- Gleich, R. (Ed.). (2012): Balanced Scorecard – Best-Practice-Lösungen für strategische Unternemensteuerung. Freiburg, Germany: Haufe.
- Hoskisson, R.E., Hitt, M.A., Wan, W.P., and Yiu, D. (1999).Theory and research in strategic management: Swings of a pendulum. Journal of Management (25:3), pp.417-456.
- Johnson, G., Scholes, K., and Whittington, R. (2006). Exploring corporate strategy: text & cases. Upper Saddle River, New Jersey, USA: Prentice Hall.
- Kerzner, H. (2003): Project Management – A Systems Approach to Planning, Scheduling and Controlling. Hoboken, New Jersey, USA: John Wiley & Sons, pp. 87-138.
- Kraljic, P. (1983). Purchasing must become Supply management, Harvard Business Review (September 1983), pp. 109-117.
- Kreilkamp, E. (1987). Strategisches Management und Marketing. Berlin, Germany: De Gruyter.
- Lutz, C.H.M., Kemp, R.M., and Dijkstra, G. S. (2010). Perceptions regarding strategic and structural entry barriers. Small Business Economics (35:1), pp.19-33.
- Maital, S. and Seshadri, D.V.R. (2007): Innovation Management – Strategies, concepts and tools for growth and profit. Thousand Oaks, CA, USA: Sage publications.
- Martin, Roger (2003): The Virtue Matrix: Calculating the return on Corporate Responsibility, Harvard Business Review on Corporate Social Responsibillity.
- McCarthy, E.J. (1960). Basic Marketing: A Managerial Approach. Homewood, IL, USA: Richard D. Irwin.
- Melville, N., Kraemer, K., and Gurbaxani, V. (2004). Review: Information technology and organizational performance: An integrative model of IT business value, MIS Quarterly (28:2), pp. 283-322.
- Mentzer, J.T. et al. (2001). Defining Supply Chain Management, Journal of Business Logistics (22:1), pp. 1-25.
- Lieberman, M.B. and Montgomery, D.B. (1988). First-Mover Advantages. Strategic Management Journal (9:S1), pp. 41-58.
- Porter, M.E. (1980). Competitive strategy – Techniques for analyzing industries and competitors. New York, NY, USA: Free Press.
- Robbins, S., Judge, T., Campbell, T. (2010): Organizational Behaviour. London, UK: Pearson Education.
- Stadtler, H. and Kilger, C. (Ed.). (2010). Supply Chain Management and Advanced Planning, Fourth Edition, Berlin et al., Germany: Springer.
- Tolbert, P. S., and Zucker, L. G. (1999): The institutionalization of institutional theory, In Studying Organization: Theory & Method, London, UK: Sage Publications, pp. 169–184.
- Turner, R. (2009): The Handbook of Project-Based Management. New York, NY, USA et al.: McGraw-Hill.
- Vaston, J.H. (2003). Better Forecasts, Better Plans, Better Results. Research Technology Management (46:1), pp 47-58.
- Webb, A. (2008). Taking improbable events seriously: An interview with the author of The Black Swan, McKinsey Quarterly.