Einführung in die BWL (WiMa)

Instructors

Prof. Dr. Andre Guettler

Patrick Launhardt

Please note:

Due to changes in the copyright by the Federal Court (BGH) we are not able to provide Matterhorn podcasts any more. If we are ensured that we do not perpetrate any law, we will restart providing podcasts again.

Contents

  * Konstitutive Entscheidungen (Rechtsformen, Unternehmensorganisation, Corporate Governance, Standort)

  * Personal 

  * Investitionsrechnung (insb. Kapitalwertregel)

  * Kostenrechnung

  * Beschaffung

  * Produktion

  * Marketing

  * Strategiekonzepte (Wettbewerbsanalyse, BCG-Matrix, u.a.)

 

Course Material

Available to students via Moodle. Required password to download course material will be provided in the first lecture.
(We will not provide this information via e-mail or phone.)

 

Exams

The date of the final exam (90 minutes, 100 % of the final grade) will be announced in class and posted on Moodle.

Retake: 02nd April 2015

Exam will take place in H 4-5!

Exam is open == No need to attend the regular exam in order to be allowed to attend the retake.

 

Course Schedule

There will be no tutorials this week (5h - 9th January).
If not announced differently, lectures will be held according to current schedule.

On Mondays and on Tuesdays, 4 pm-6 pm in H22 (O28).

The lecture starts c. t.!

 

The Course is Open For

Bachelor students not having a major in "Wirtschaftswissenschaften", and students having a major in "Psychologie".

If your major is "Wirtschaftswissenschaften", click here.

 

 

Book list

Selected books for the course