The brand Ulm University
The Ulm University's brand reflects what the university stands for. It is based on a shared understanding of the brand and ensures a consistent, recognisable image across all media and communication channels.
A strong brand consists of three key elements: brand essence, positioning and corporate design.
Our brand essence
Excellent. Focused. Connected.
These attributes encapsulate our values and our identity. They form the core of our brand and underpin our communication, design and language – whether we are talking about degree programmes, research, knowledge transfer or the university as an employer.
Our brand positioning
At the Ulm University, excellence is both a commitment and a tradition. Highly specialised researchers set the standard in their disciplines and train graduates who are highly regarded in the world of work and enjoy excellent career prospects. We combine outstanding achievements with a commitment to the personal development of our members.
Our Corporate Design
The corporate design translates the brand into a consistent visual identity. The logo, colours, typography, imagery and other design elements ensure that the university presents itself in a distinctive and recognisable manner across all media.
Find out more about the University's CD (English version following soon)
Further information is only accessible within the university (via VPN from the university network).