As part of the ULME research seminar, Prof. Dr Heiner Lasi (Steinbeis Institute, Heilbronn) will speak on 6 November 2025 at 4:15 pm on the topic "New Value Creation Principles through Digital Twins and Cooperative Data Spaces- Insights from Design Science Research in Living Labs"

Date: 06 November 2025
Time: 16:15
Location: Helmholtzstrasse 18, Room 1.20

Further dates for the ULME research seminar can be found here.

Abstract:

Across various economic sectors, there is an increasing shift of control over value-creating processes to internet-based cloud platforms. This trend suggests the hypothesis that fundamental principles of value creation are changing across industries. Building on this initial assumption, a Design Science-oriented approach is pursued to develop architectures and concepts that enable especially small and medium-sized enterprises to successfully manage this transformation. The presentation shares current insights from Design Science-oriented research projects conducted in living labs at the Ferdinand Steinbeis Institute in Heilbronn. Using concrete application examples, new value creation mechanisms and their implications for practice are demonstrated.