Andreas Steur


Andreas Steur

academic staff
Institute of Business Analytics
Ulm University

room:    E 31
phone: +49 (0) 7 31 50-3 23 11
e-mail: andreas.steur(at)


  • Steur & Seiter. 2020. Properties of feedback mechanisms on digital platforms. An exploratory study. In: Journal of Business Economics. DOI: 10.1007/s11573-020-01009-6
  • Steur & Bayrle. 2020. S-Curves in Platform-based Business. Facing the Challenge of the Tipping Point. In: PACIS 2020 Proceedings.
  • Fibitz & Steur. 2019. Werttreiber plattformbasierterGeschäftsmodelle. Ein qualitativer Ansatz. Die Unternehmung, 73(4): 322–344.
  • Steur & Bayrle. 2019. Tipping Points of Digital Platforms. Determination by Diffusion Models. In: XXX ISPIM INNOVATION CONFERENCE. Celebrating Innovation - 500 Years Since Da Vinci, Florence, 16-19. Juni. ISPIM - International Society for Professional Innovation Management.
  • Fibitz & Steur. 2019. Unveiling the value drivers of platform-based business models.
    In: ISPIM CONNECTS OTTAWA. Innovation for Local and Global Impact, 7-10 April. ISPIM - International Society for Professional Innovation Management.
  • Steur. 2018. When a new platform enters a market, what is the impact on incumbents? Technology Innovation Management Review, 8(10): 44–53.
  • Steur & Seiter. 2018. Feedback mechanism in digital platforms. A literature based framework. EGA Wissenschaftstagung 2018. Köln 2018.
  • Steur. 2018. Impact of a platform's market entry on incumbents. In: The XXIX Innovation Conference. Innovation The Name of The Game Schweden, Stockholm, 17-20 Juni. ISPIM - International Society for Professional Innovation Management.


  • Introduction to Business Administration
  • Design of Performance Measures
  • Introduction to Business Analytics (SAPS)
  • Strategic Management (SAPS)
  • Seminar Business Analytics
  • Thesis on "digital platforms"