Social Media & Social Impact of IS

Economic & social application of modern information systems and social media

Information systems and especially social media (e.g. online social networks, wikis, rating and review communities or discussion forums) have become an integral part of our society. They make it possible to engage market participants in a shared and digitalised way in value creation processes such as product development, sales, branding and service. Social media can also make a valuable contribution to internal processes – for example, by improving the exchange of information and knowledge through enterprise social networks. In this context, the question of quantifying the network effects occurring in social media is of particular importance both in research and in real life. In addition, social media and the internet provide companies with enormous amounts of data in structured (e.g. relationships between network actors) or unstructured form (e.g. text content of tweets). The targeted and well-founded analysis of these data using automated methods from the fields of social network analysis and text mining offers companies improved support in making decisions and holds great potential, for example in customer relationship management. Our research in this area focuses on the following topics:

  • Information Management 2.0 / Enterprise Social Networks
  • Development of quantitative methods for customer reviews and management
  • Identification of so-called key users in (enterprise) social networks
  • Knowledge generation through social network analysis and text mining

However, modern information systems and especially social media not only add economic value, but can also make a major contribution to pressing social problems and challenges such as (youth) unemployment. For example, we have been able to show in studies that mobile applications improve the efforts of young job seekers and that online peer groups (i.e. digital self-help groups) in particular prove to be of value in numerous social contexts, such as unemployment under difficult conditions, unemployment of older people, career orientation of adolescents or the integration of refugees. The digital character of modern information systems yields particular advantages such as flexibility in terms of time and space as well as the option of anonymity and thus protected exchange. Our research in this area focuses on the following topics:

  • Design and evaluation of new IS approaches for solving societal challenges
  • Functionality and impact of online peer groups

Beyond the foundational nature of our research, the theoretical insights gained are applied and validated in projects with companies as well as public sector institutions.

#Social Media #ESN #Key Users #CRM #Mobile Applications #Social Impact