Institute of Strategic Management and Finance

Corporate Strategy

 

Instructor

Dr. Matthias Lohrmann

 

Contents

The course covers corporate strategy fundamentals and terminology as well as strategic aspects of

  • Corporate governance, organization, and leadership
  • Marketing, branding, and sales
  • Supply chain management
  • Megatrends
  • Corporate social responsibility
  • Innovation management
  • Organic and acquired growth
  • Controlling
  • Risk and management under uncertainty

 

Course Material

It will be provided regularly.

 

The course is open for

Master of Science (7 credit points)

Master of Finance (7 credit points)

 

Exams

Exam will be in "closed" form!

First exam: 24.07.18, 12-14 hr, H2

Retake exam: 08.10.18, 8-10 hr, H15

 

Grading

The overall grade will be determined as a weighted average: 1/3 case presentation grade, 2/3 exam grade. However, each component will have to be passed individually (i.e., with a grade better than “5“) to pass the entire course.

 

Date & Time

Duration: 04.05.2018 to 21.07.2018

Every Friday, 14:00 - 18:00 hr, room N24/H12

 

References

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  • Barney,  J.B.  (1991).  Firm  resources and sustained competitive  advantage, Journal  of  Management (17:1), pp. 99-120.
  • Bea, F.X. and Haas, J. (2013). Strategisches Management. Konstanz and Munich, Germany: UVK Verlagsgesellschaft mbH
  • Burke, G.S. (2005). Sourcing Strategies in the Supply Chain. Gainesville, FL, USA: University of Florida.
  • Chandler, A.D. Jr. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA, USA: MIT Press.
  • Chopra, S. and Meindl, P. (2010). Supply Chain Management, Fourth Edition, New Jersey, USA: Pearson Education. 
  • Christensen, C. M. (1997): The Innovator's Dilemma. Boston, MA, USA: Harvard Business School Press
  • Courtney, H.G., Kirkland, J., and Viguerie, S.P. (1997). Strategy under uncertainty, Harvard Business Review (75:6), pp. 67–79
  • Dolan, R.J. (1997). Note on marketing strategy. Cambridge, MA, USA: Harvard Business School.
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  • Grant, R.M. (2005). Contemporary Strategy Analysis. Oxford, UK: Blackwell Publishing.
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  • Johnson, G., Scholes, K., and Whittington, R. (2006). Exploring corporate strategy: text & cases. Upper Saddle River, New Jersey, USA: Prentice Hall.
  • Kerzner, H. (2003): Project Management – A Systems Approach to Planning, Scheduling and Controlling. Hoboken, New Jersey, USA: John Wiley & Sons, pp. 87-138.
  • Kraljic, P. (1983). Purchasing must become Supply management, Harvard Business Review (September 1983), pp. 109-117.
  • Kreilkamp, E. (1987). Strategisches Management und Marketing. Berlin, Germany: De Gruyter.
  • Lutz, C.H.M., Kemp, R.M., and Dijkstra, G. S. (2010). Perceptions regarding strategic and structural entry barriers. Small Business Economics (35:1), pp.19-33.
  • Maital, S. and Seshadri, D.V.R. (2007): Innovation Management – Strategies, concepts and tools for growth and profit. Thousand Oaks, CA, USA: Sage publications.
  • Martin, Roger (2003): The Virtue Matrix: Calculating the return on Corporate Responsibility, Harvard Business Review on Corporate Social Responsibillity.
  • McCarthy, E.J. (1960). Basic Marketing: A Managerial Approach. Homewood, IL, USA: Richard D. Irwin.
  • Melville, N., Kraemer, K., and Gurbaxani, V. (2004). Review: Information technology and organizational performance: An integrative model of IT business value, MIS Quarterly (28:2), pp. 283-322.
  • Mentzer, J.T. et al. (2001). Defining Supply Chain Management, Journal of Business Logistics (22:1), pp. 1-25.
  • Lieberman, M.B. and Montgomery, D.B. (1988). First-Mover Advantages. Strategic Management Journal (9:S1), pp. 41-58.
  • Porter, M.E. (1980). Competitive strategy – Techniques for analyzing industries and competitors. New York, NY, USA: Free Press.
  • Robbins, S., Judge, T., Campbell, T. (2010): Organizational Behaviour. London, UK: Pearson Education.
  • Stadtler, H. and Kilger, C. (Ed.). (2010). Supply Chain Management and Advanced Planning, Fourth Edition, Berlin et al., Germany: Springer.
  • Tolbert, P. S., and Zucker, L. G. (1999): The institutionalization of institutional theory, In Studying Organization: Theory & Method, London, UK: Sage Publications, pp. 169–184.
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  • Vaston, J.H. (2003). Better Forecasts, Better Plans, Better Results. Research Technology Management (46:1), pp 47-58.
  • Webb, A. (2008). Taking improbable events seriously: An interview with the author of The Black Swan, McKinsey Quarterly.