Einführung in die BWL (WiMa)


Prof. Dr. Andre Guettler

Patrick Launhardt


  * Konstitutive Entscheidungen (Rechtsformen, Unternehmensorganisation, Corporate Governance, Standort)

  * Personal 

  * Investitionsrechnung (insb. Kapitalwertregel)

  * Kostenrechnung

  * Beschaffung

  * Produktion

  * Marketing

  * Strategiekonzepte (Wettbewerbsanalyse, BCG-Matrix, u.a.)


Course Material

Available to students via Moodle. Required password to download course material will be provided in the first lecture.
(We will not provide this information via e-mail or phone.)



The date of the final exam (90 minutes, 100% of the final grade) will be announced in class and posted on Moodle.

Exam is open == No need to attend the regular exam in order to be allowed to attend the retake.


Date of exam and retake

Regular exam: 21 February 2018, 12pm-2pm

Retake exam: 4 April 2018, 2pm-4pm


Course Schedule


The Course is Open For

Bachelor students not having a major in "Wirtschaftswissenschaften", and students having a major in "Psychologie".

If your major is "Wirtschaftswissenschaften" you have to attend the lecture "Grundlagen der Betriebswirtschaftslehre".



Book list

Selected books for the course