Sustainable Consumption and Alternative Economy


  • Triggering interests in sustainable and alternative consumption
  • Strengthening motivations and skills for sustainable development through alternative consumption practices
  • Teaching the scientific foundations of sustainable/alternative consumption
  • Uncovering the topic of sustainable consumption within the framework of alternative business models


Overview of main topics of sustainable/alternative consumption:

  • Definition of sustainable consumption
  • Definition of alternative business models
  • Relevance of the sustainability of consumption
  • Economic growth and sustainable consumption
  • Actors of sustainable consumption
  • Basic strategies of sustainable consumption
  • Responsibility of companies for offering alternative business models
  • Consumer responsibility for sustainable consumption


  • Jackson, T. (2009): Prosperity without Growth: Economics for a Finite Planet. London/ New York.
  • Reisch, L.A./ Thøgersen, J. (Ed) (2015): Handbook of Research on Sustainable Consumption. Edward Elgar Publishing, Cheltenham.
  • Botsman, R./ Rogers, R. (2011): What's Mine Is Yours. Collins, London.
  • Lange, S./ Santarius, T. (2018): Smarte grüne Welt?: Digitalisierung zwischen Überwachung, Konsum und Nachhaltigkeit. Oekom Verlag, München.
  • Schäfer, M./ Jaeger-Erben, M./ Bamberg, S. (2012): Life Events as Windows of Opportunity for Changing Towards Sustainable Consumption Patterns? Results from an Intervention Study, in: Journal of Consumer Policy, 35, P. 65-84.


Samira Iran

Dates and Room

The course runs all day on the following dates:

Fr. 18.01.2019  (from 10:00 - 18:00; Villa Eberhardt);

Sa. 19.01.2019 (from 08:30 - 16:30; Villa Eberhardt);

Fr. 01.02.2019 (from 10:00 - 18:00; Villa Eberhardt);

Sa. 02.02.2019 (from 08:30 - 16:30; Villa Eberhardt).

Module Description

The lecture earns you 5 credit points and is open for:

  • Nachhaltige Unternehmensführung (Master)