Corporate Strategy


Dr. Alexander Riedel


Patrick Launhardt (organization)



The course covers corporate strategy fundamentals and terminology as well as strategic aspects of

  • Corporate governance, organization, and leadership
  • Marketing, branding, and sales
  • Supply chain management
  • Megatrends
  • Corporate social responsibility
  • Innovation management
  • Organic and acquired growth
  • Controlling
  • Risk and management under uncertainty


Course Material

It will be provided regularly.

The course is open for

Master of Science (7 credit points)

Master of Finance (7 credit points)



Exam will be in "closed" form!
22nd July 2016, 2 p.m., room: H13



The grade of the module will be the grade of the written exam [75 %] and of the presentation of the case studies [25 %] at a ratio of 3:1.


Date & Time

First lecture: 11th April 2016

Every Monday, 8 - 12 a.m., room N24/H14



  • Andrews, K.R. (1998). The Concept of Corporate Strategy. In Mintzberg, H., Quinn, J.B., Ghoshal, S.: The Strategy Process, Revised Edition. London, UK: Prentice Hall Europe.
  • Ansoff, H. (1965). Corporate Strategy. New York, NY, USA: McGraw-Hill.
  • Barney,  J.B.  (1991).  Firm  resources and sustained competitive  advantage, Journal  of  Management (17:1), pp. 99-120.
  • Bea, F.X. and Haas, J. (2013). Strategisches Management. Konstanz and Munich, Germany: UVK Verlagsgesellschaft mbH
  • Burke, G.S. (2005). Sourcing Strategies in the Supply Chain. Gainesville, FL, USA: University of Florida.
  • Chandler, A.D. Jr. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA, USA: MIT Press.
  • Chopra, S. and Meindl, P. (2010). Supply Chain Management, Fourth Edition, New Jersey, USA: Pearson Education. 
  • Christensen, C. M. (1997): The Innovator's Dilemma. Boston, MA, USA: Harvard Business School Press
  • Courtney, H.G., Kirkland, J., and Viguerie, S.P. (1997). Strategy under uncertainty, Harvard Business Review (75:6), pp. 67–79
  • Dolan, R.J. (1997). Note on marketing strategy. Cambridge, MA, USA: Harvard Business School.
  • Eisenhardt, K. M. (1989): Agency Theory: An Assessment and Review, Academy of Management Review (14:1), pp. 57–74.
  • Frigo, M. L. and Anderson, R. J. (2009). Strategic Risk Assessment: A first step for improving risk management and governance. Strategic Finance (25:33), pp 25-33.
  • Grant, R.M. (2005). Contemporary Strategy Analysis. Oxford, UK: Blackwell Publishing.
  • Gleich, R. (Ed.). (2012): Balanced Scorecard – Best-Practice-Lösungen für strategische Unternemensteuerung. Freiburg, Germany: Haufe.
  • Hoskisson, R.E., Hitt, M.A., Wan, W.P., and Yiu, D. (1999).Theory and research in strategic management: Swings of a pendulum. Journal of Management (25:3), pp.417-456.
  • Johnson, G., Scholes, K., and Whittington, R. (2006). Exploring corporate strategy: text & cases. Upper Saddle River, New Jersey, USA: Prentice Hall.
  • Kerzner, H. (2003): Project Management – A Systems Approach to Planning, Scheduling and Controlling. Hoboken, New Jersey, USA: John Wiley & Sons, pp. 87-138.
  • Kraljic, P. (1983). Purchasing must become Supply management, Harvard Business Review (September 1983), pp. 109-117.
  • Kreilkamp, E. (1987). Strategisches Management und Marketing. Berlin, Germany: De Gruyter.
  • Lutz, C.H.M., Kemp, R.M., and Dijkstra, G. S. (2010). Perceptions regarding strategic and structural entry barriers. Small Business Economics (35:1), pp.19-33.
  • Maital, S. and Seshadri, D.V.R. (2007): Innovation Management – Strategies, concepts and tools for growth and profit. Thousand Oaks, CA, USA: Sage publications.
  • Martin, Roger (2003): The Virtue Matrix: Calculating the return on Corporate Responsibility, Harvard Business Review on Corporate Social Responsibillity.
  • McCarthy, E.J. (1960). Basic Marketing: A Managerial Approach. Homewood, IL, USA: Richard D. Irwin.
  • Melville, N., Kraemer, K., and Gurbaxani, V. (2004). Review: Information technology and organizational performance: An integrative model of IT business value, MIS Quarterly (28:2), pp. 283-322.
  • Mentzer, J.T. et al. (2001). Defining Supply Chain Management, Journal of Business Logistics (22:1), pp. 1-25.
  • Lieberman, M.B. and Montgomery, D.B. (1988). First-Mover Advantages. Strategic Management Journal (9:S1), pp. 41-58.
  • Porter, M.E. (1980). Competitive strategy – Techniques for analyzing industries and competitors. New York, NY, USA: Free Press.
  • Robbins, S., Judge, T., Campbell, T. (2010): Organizational Behaviour. London, UK: Pearson Education.
  • Stadtler, H. and Kilger, C. (Ed.). (2010). Supply Chain Management and Advanced Planning, Fourth Edition, Berlin et al., Germany: Springer.
  • Tolbert, P. S., and Zucker, L. G. (1999): The institutionalization of institutional theory, In Studying Organization: Theory & Method, London, UK: Sage Publications, pp. 169–184.
  • Turner, R. (2009): The Handbook of Project-Based Management. New York, NY, USA et al.: McGraw-Hill.
  • Vaston, J.H. (2003). Better Forecasts, Better Plans, Better Results. Research Technology Management (46:1), pp 47-58.
  • Webb, A. (2008). Taking improbable events seriously: An interview with the author of The Black Swan, McKinsey Quarterly.