Einführung in die BWL (WiMa)


Prof. Dr. Andre Guettler

Patrick Launhardt



  * Konstitutive Entscheidungen (Rechtsformen, Unternehmensorganisation, Corporate Governance, Standort)

  * Personal 

  * Investitionsrechnung (insb. Kapitalwertregel)

  * Kostenrechnung

  * Beschaffung

  * Produktion

  * Marketing

  * Strategiekonzepte (Wettbewerbsanalyse, BCG-Matrix, u.a.)


Course Material

Available to students via Moodle. Required password to download course material will be provided in the first lecture.
(We will not provide this information via e-mail or phone.)



The date of the final exam (90 minutes, 100% of the final grade) will be announced in class and posted on Moodle.

Exam is open == No need to attend the regular exam in order to be allowed to attend the retake.


Date of regular exam and retake

Regular exam: 23rd of February 2017, 2-4p.m.
Retake exam: 06th of April 2017, 10-12 a.m.

Further information will be provided in Moodle!


Course Schedule

On Mondays and on Tuesdays, 4 pm-6 pm in H22 (O28).
Tutorials take place on a two-weekly basis - dates and time will be announced within the first week of the term. First lecture takes place on 17th of October 2017.

The lecture always starts c. t.!



The Course is Open For

Bachelor students not having a major in "Wirtschaftswissenschaften", and students having a major in "Psychologie".

If your major is "Wirtschaftswissenschaften" you have to attend the lecture "Grundlagen der Betriebswirtschaftslehre".



Book list

Selected books for the course