The new Bachelor’s degree programme in “Business Management and Digital Transformation” (BMDT) at Ulm University equips the professionals of the future to meet the challenges of digitalisation in business. The programme combines business administration with skills in the fields of business analytics and transformation management – thereby opening up excellent career prospects and a wide range of career opportunities. Students will learn to use artificial intelligence and other digital technologies to shape business decision-making and management processes in a responsible and sustainable manner. The programme has no entry requirements and starts in the winter semester.

The business world is undergoing fundamental change, and this is happening globally. Automation and artificial intelligence are driving the digital transformation of businesses. With these significant changes, there is a growing need within companies for professionals with interdisciplinary skills at the interface of management, digitalisation and data-driven decision-making processes. With its new Bachelor’s degree programme in “Business Management and Digital Transformation” (BMDT), Ulm University aims to help bridge this skills gap.

The programme offers a sound grounding in business administration and consistently links this with skills in digital transformation. This includes, for example, in-depth knowledge of artificial intelligence and change management. “Students should learn to analyse, design and implement digital change processes from a business management perspective,” says Professor Rouven Trapp, Dean of Studies for Economics at Ulm University. The programme’s grounding in business administration ensures that the digital and data-based methods taught are systematically embedded within the context of corporate value creation, decision-making and management. The programme’s cornerstones are the subject areas of Data Science & Business Analytics and Digitalisation & Transformation Management. Specialised courses offer students the opportunity to apply and deepen their understanding of the methods they have learnt practically, using real-world datasets and real-world problems. In addition, students acquire skills and knowledge that help them shape change processes in a responsible and sustainable manner.

The Ulm “BMDT” programme builds on the university’s research focus “From Data to Knowledge” and is unique in Germany in this form. A particular feature is the focus on management tasks, data-driven decision-making and corporate governance. “Anyone studying business administration today must understand data and digital technologies tomorrow in order to make informed decisions and successfully shape businesses. This is precisely why this degree programme combines cutting-edge data-driven research with practical management training,” explains Professor Steffen Zimmermann, Vice-Dean of the Faculty of Mathematics and Economics and Head of the Institute for Business Analytics at Ulm University.

Excellent job prospects and career opportunities
Current Future Skills studies predict a rising demand for graduates with interdisciplinary qualifications at the interface between business administration and digitalisation. There is particularly strong growth in the need for specialists who have a sound understanding of business contexts and can integrate digital and data-based skills specifically into management and decision-making processes. The professional field for “BMDT” is broad, and the career prospects are very good – whether in business analytics, consulting or controlling, product or process management, or digital transformation management.

The new Ulm Bachelor’s degree in “Business Management and Digital Transformation” offers both a specialised professional qualification and the opportunity to pursue further academic qualifications, for example through a subsequent Master’s programme. The Bachelor’s programme has no admission restrictions and will launch for the first time in the 2026/27 winter semester at Ulm University. The deadline for online enrolment and submission of documents runs from 1 July to 30 September 2026.

Further information:
Prof. Dr Rouven Trapp, Dean of Studies in Economics, email: rouven.trapp(at)uni-ulm.de

Text and media contact: Andrea Weber-Tuckermann