Contact
Universität Ulm
Institut für Business Analytics
Helmholtzstraße 22
89081 Ulm
Tel.: +49 (0) 7 31/50-3 23 01
@: mawi.iba(at)uni-ulm.de
Institute of Business Analytics
OUR MISSION
Responsible Transformation in the Age of Artificial Intelligence:
Research on data-driven decision-making in human-AI collaboration
We study situations in which people and organizations interact with AI and data turns into decisions. Using purpose-built models, methods, and prototypes, we design the interplay of humans and AI. We investigate its effects on value creation, markets, and our democratic society, grounded in sound theory and using experiments, field studies, and quantitative analyses of real-world data. Our goal is to generate robust evidence on how digital solutions can be used responsibly, empower people, and create genuine value.
OUR VALUES
Responsibility
We trace the effects of data and AI along the entire chain. It ranges from the quality of the data to the decisions people make together with AI and on to the economic and societal consequences. Our research makes these effects visible.
Rigor & Relevance
We combine the highest theoretical and methodological standards with practical relevance. Together with partner organizations from business and society, we work on real-world problems and assess on a sound scientific basis whether data and AI actually create value.
Empowerment
We empower students, partner organizations, and citizens to understand data and AI, evaluate them critically, and use them competently in their own decisions. We see this as a foundation for informed participation in our democratic society.
OUR PROFESSORSHIPS
Professorship of Business Information Management
Professorship of Value Chain and Network Management
Professorship of Digital Business, Head of Institute
