We are very pleased that our latest article "Beyond helpfulness votes: Examining the helpfulness of content in online customer review text" has been published in the prestigious IS journal Decision Support Systems.

The article is the result of a collaboration between Stefanie Erlebach, Dr Kilian Züllig, Dr Alexander Kupfer (University of Innsbruck), Leonie Embacher and Prof Dr Steffen Zimmermann.

The study analyses which content of online customer reviews is actually perceived as helpful - and how this effect differs depending on the product type (search goods vs. experience goods). Instead of using the frequently used but potentially biased helpfulness votes, the research team analysed the text of customer reviews directly and used a discrete choice experiment for this purpose.

Read the full article here: www.sciencedirect.com/science/article/pii/S0167923625001472