Seminar Big (Social) Data Analytics (Master)

The seminar Big (Social) Data Analytics builds on the courses "Big Data Analytics - Methods and Concepts" and "Social Network Analysis - Methods, Concepts and Applications" and is assigned to the specialisation "Business Analytics".

As part of the work, solution approaches for specific issues in the field of big (social) data analytics will be examined and (further) developed.

Topics

In this Hands-on Data Science project, participating students have the opportunity to develop their analytical skills in the field of data science and demonstrate them using a real-world dataset. The aim is to address a specific economic research question based on real data.

As part of the seminar paper, a method from the field of data science is to be applied, with the aim of using its findings to discuss issues in economics. The aim is to implement creative data science solutions within a hands-on data science project. In doing so, students will become familiar with all the steps involved in such a project (from labelling the data to interpreting the results). To this end, we provide real-world data and a specific task, including an evaluation metric against which the success of the implemented methods can be measured. Programming skills (e.g. in Python or R) are advantageous for working on the case, but are not explicitly required. The selected method(s) and their application to economic issues must be described in a short written report.

Selected past tasks from the Hands-On Data Science course:

  • Sports analytics in collaboration with FC Augsburg (e.g. classification and categorisation of sprint and jump data using anthropometric data to assist with scouting)
  • Rule-based sentiment analysis of online reviews
  • Neural Networks for Aspect-Based Sentiment Analysis
  • Explainable AI for Credit Scores

 

Praxisprojekt II will be carried out in the summer semester of 2026 in collaboration with FC Augsburg’s youth academy. FC Augsburg will suggest specific topics, provide students with datasets and act as a point of contact throughout the project.

Lecturers

Prof Dr. Mathias Klier, Institute for Business Analytics
Prof Dr Mathias Klier
Anna-Lena Kubillus, Institute for Business Analytics
Anna-Lena Kubillus
Mike Rothenhäusler, Institute for Business Analytics
Mike Rothenhäusler
Chiara Schwenke, Institute for Business Analytics
Chiara Schwenke

Content information

In this module, students acquire the ability to independently research a topic in the field of big (social) data analytics according to scientific criteria. Writing a seminar paper followed by a presentation and discussion of the results promotes the rhetorical skills and social competence of the participating students.

The topics offered relate in particular to business interests or fall within the scope of the institute's current research projects and are relevant to practical issues.

Depending on the subject area, individual literature will be recommended and announced during the seminar.

Organisational information

Next event start date: SoSe 26

Location: Kick-off event (60-90 minutes at the beginning of the semester) and final presentation (2-3 hours at the end of the semester) in person. In addition, two voluntary coding sessions during the semester to discuss ideas and technical implementation in person.

Dates:

  • Final presentation: Time and place will be announced in consultation with the students in good time.
  • Submission of seminar papers: one week after the final presentation.
     

 

ECTS: 4

Seminar (2 hours per week): Written assignment, presentation materials, presentation as part of a seminar lecture

Registration via the central seminar allocation tool for economics: econ.mathematik.uni-ulm.de/semapps/stud_de

To obtain credit for the course, students must complete a seminar paper and give a presentation (10 minutes) followed by a discussion (5 minutes).

In this seminar, all students are given tasks as part of a hands-on data science case study. The aim is to develop an implementation in a group. In addition to a (short) written paper, your solution will be assessed in particular in terms of creativity and quality.
 

 

Areas: Business Analytics, Controlling, TPM

Degree programmes: M.Sc. Economics, M.Sc. Business Mathematics, M.Sc. Business Chemistry, M.Sc. Business Physics and degree programmes with Economics as a minor subject