Institute for Business Analytics

Dr Kilian Züllig

Temporary Academic Counsellor

Professorship for Business Management/Administration with a focus on Digital Business
Institute for Business Analytics
Ulm University
Helmholtzstraße 22
89081 Ulm

Room E.29
Phone: +49 (0) 7 31 50-3 23 19
E-mail: kilian.zuellig(at)uni-ulm.de

 

 

 

 

 

 

 

 

Career

Since 2025Post-doc and habilitation candidate at the Institute for Business Analytics
2021 - 2025Scientific assistant at the Institute for Business Analytics
2020 - 2021Student assistant at the Institute for Business Analytics
2018 - 2021Master Physics and Management, Ulm University
2015 - 2018Bachelor Physics and Management, Ulm University

Research focus

Publications

  • Glatzel, A.-L; Habla, M; Züllig, K.; Zimmermann, S. (2025): From Reviews to Insights: Concept-based Variations of Textual Reviews for Explanations in Recommender Systems. International Conference on Information Systems (ICIS) 2025. Nashville, USA.
  • Züllig, K. (2024): Track Me if You Can - Adjusting for Tracking Uncertainty in Marketing Attribution Models. Conference on Information Systems and Technology (CIST) 2024, Seattle, USA.
  • Züllig, K.; Bohnen, E.; Hühn, P.; Obermeier, A. (2023): Tell Me Why (I Want It That Way) - Effects of Explanations and Online Customer Reviews on Trust in Recommender Systems. International Conference on Information Systems (ICIS) 2023, Hyderabad, India.
  • Röder, A.; Bohnen, E.; Züllig, K.; Kupfer, A.; Zimmermann, S. (2023): Dynamic Pricing on Two-Sided Platforms: Consequences on Customers' Fairness Perceptions and Purchase Intentions. International Conference on Information Systems (ICIS) 2023, Hyderabad, India.
  • Züllig, K.; Napirata, S.; Zimmermann, S. (2023): Context-Aware Marketing Attribution Based on Survival Analysis. Management Information Systems 2023 Proceedings.International Conference Management Information Systems (WI) 2023. Paderborn, Germany.
  • Züllig, K., Erlebach, S., Kupfer, A., & Zimmermann, S. (2023): Bargain Hunting on Black Friday-Making Great Deals and Bragging About Them. Hawaii International Conference on System Sciences (HICSS) 2023. Hawaii, USA.

Awards and honours

2023 Prototype Innovation Award, International Conference on Business Informatics and Information Systems

Leisure activities

  • Road cycling
  • Hiking
  • Travelling