Maximilian Habla, M.Sc.

Scientific Assistant

Professorship of Business Management/Administration with a focus on Digital Business
Institute for Business Analytics
Ulm University
Helmholtzstraße 22
89081 Ulm

Room E.28
Phone: +49 (0) 7 31 50-3 23 04
E-mail: maximilian.habla(at)uni-ulm.de

Career

Since 2023	Scientific employee at the Institute for Business Analytics
Since 2021	IT Consultant - Senacor Technologies AG
2019 - 2020	Master Industrial Engineering and Management, TH Bingen - MA: Stellantis AG, Paris
2018 - 2019	Bachelor Management, Tongji University - BA: Stellantis AG, Shanghai
2016 - 2019	Research assistant, TH Bingen
2015 - 2019	Bachelor of Industrial Engineering and Management, TH Bingen

Research focus

Publications

Habla, Maximilian (2025). Typing Less, Saying More? - The Effects of Using Generative AI in Online Consumer Review Writing. Proceedings of the 20th International Conference on Management Information Systems.
Glatzel, A.-L; Habla, M; Züllig, K.; Zimmermann, S. (2025): From Reviews to Insights: Concept-based Variations of Textual Reviews for Explanations in Recommender Systems. International Conference on Information Systems (ICIS) 2025. Nashville, USA.
Habla, M.; Pitz, K.; Tille, C.; Zimmermann, S. (2025): Think Global, Nudge Local - The Influence of Cultural Background on Digital Nudging for Sustainable Decision-Making. European Conference on Information Systems (ECIS) 2025. Amman, Jordan.
Habla, M.; Rupp, N.; Wrabel, A.; Seiter, M.; Zimmermann, S. (2024): Effects of Digital Nudging in Multi-Stage Decisions - Experimental Evidence on Pro-Environmental Employee Behaviour (2024). International Conference on Information Systems (ICIS) 2024. Bangkok, Thailand.
Habla, M.; Napirata, S.; Wrabel, A.; Kupfer, A.; Zimmermann, S. (2024): Never Again "The Pizza was Great!" - Developing Design Principles for Dynamic Review Templates. International Conference Management Information Systems (WI) 2024. Würzburg, Germany.

Leisure activities

Golfing
Skiing