Seminar Business Analytics (Bachelor / Master)
The Business Analytics seminar is offered by Prof Seiter and is aimed at Bachelor's and Master's students.
Topics
Robotic Process Automation (RPA) enables the automation of rule-based, structured business processes and has led to efficiency gains in many companies. With the advent of generative and so-called agentic AI, the automation of purely rule-based processes is evolving towards adaptive, context-sensitive and self-learning systems. These "intelligent agents" are capable of making decisions autonomously, interacting with other systems and controlling complex tasks independently.
The aim of this thesis is to conceptually understand the transition from classic RPA to agentic AI. The main differences in architecture, functionality and application scenarios, as well as the implications for companies, will be examined. In particular, the thesis will highlight the opportunities and challenges associated with the use of agentic AI in operational automation contexts.
The development of Agentic AI has given rise to a new form of automation that goes beyond traditional, rule-based RPA. These intelligent agents can make decisions autonomously, act in a context-sensitive manner and control complex tasks independently.
The aim of this thesis is to investigate the potential applications of Agentic AI in the financial sector. Two case studies will be used to illustrate and evaluate specific usage scenarios.
A data-driven culture describes a corporate culture in which data-based decisions are systematically promoted, supported and integrated into everyday work. It is a key prerequisite for fully exploiting the potential of business analytics and successfully implementing data-driven innovations. This is not just about technical solutions, but above all about changing mindsets, skills and leadership styles.
The aim of this thesis is to identify success factors and obstacles in establishing a data-oriented corporate culture.
With the increasing use and analysis of large amounts of data, the risk of data breaches and security vulnerabilities is also growing. Privacy Enhancing Technologies (PETs) offer innovative technical approaches to protect personal data while enabling its use for analytical purposes. These include methods such as differential privacy, homomorphic encryption, secure multi-party computation, and data anonymisation.
The aim of this thesis is to present key PETs and evaluate their potential for use in data-driven companies.
Algorithm aversion describes the phenomenon that people often trust algorithmic decisions less than human ones – even when algorithms deliver objectively better results.
The aim of this paper is to analyse, based on existing empirical studies, whether and to what extent individual risk propensity is related to algorithm aversion.
Algorithm aversion describes the phenomenon that people often trust algorithmic decisions less than human ones – even when algorithms deliver objectively better results. The causes of this behaviour are manifold and only partially understood so far.
The aim of this thesis is to systematically analyse, based on current research literature, which factors trigger or reinforce algorithm aversion and how these factors interact.
Visualisation standards in dashboards play a central role in the effective communication of data within companies. Well-designed dashboards enable decision-makers to quickly grasp complex information and make informed decisions. However, it is often unclear which forms of visualisation, design principles and design rules are considered "best practices".
The aim of this thesis is to examine key visualisation principles and standards. Among other things, it will examine issues such as information architecture, colour choice, diagram types and interaction options in order to derive basic recommendations for the design of dashboards.
Content information
In this module, students acquire the ability to develop a topic from the field of business analytics according to scientific criteria. This includes the selection of suitable quantitative methods, their application to a business management issue, and the interpretation and evaluation of the results. Working on the seminar paper, followed by a presentation and discussion of the results, promotes the rhetorical skills and social competence of the participating students.
The topics offered are of particular business interest or are part of the institute's current research projects and relate to practical issues.
Depending on the subject area, individual literature is recommended.
Organisational information
Next event start date: Summer semester 2026
Important dates:
- Kick-off event: 10 February 2026, 4 p.m.
- Submission of seminar papers: 6 July 2026, 10 a.m.
- Final presentations: 7 July 2026, 10 a.m. – 12 p.m. and 2 p.m. – 4 p.m.
ECTS: 4
Seminar (2 hours per week): Written assignment, presentation materials, presentation as part of a seminar lecture
Seminar places are allocated exclusively via the new web-based central seminar place allocation system of the Department of Economics:
econ.mathematik.uni-ulm.de/semapps/stud_de/
You can use this link to enter your preferences for all seminars on offer. You will then find out on that website which seminar you have been allocated a place on.
Credit points are awarded on the basis of regular attendance, complete processing of an assigned topic (presentation and written paper) and participation in the discussion. Registration for the examination does not require proof of performance.
The module grade corresponds to the result of the module examination. The grade for the module examination is based on the grades for the paper, the presentation and participation in the discussion. The calculated grade for the module examination is entered and reported in the transcript of records as an examination achievement.
Bachelor's degree
- Major subjects: Technology and Process Management, Business Analytics
- Degree programmes: B.Sc. Economics, B.Sc. Economic Physics, B.Sc. Economic Chemistry, B.Sc. Economic Mathematics
Master's
- Major subjects: Technology and Process Management, Business Analytics
- Degree programmes: M.Sc. Economics, M.Sc. Economic Physics, M.Sc. Economic Chemistry, M.Sc. Economic Mathematics, M.Sc. Postgraduate Business Studies