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Institute of Business Analytics
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Institute
Institute
Team
Team
Prof. Dr. Mathias Klier
Prof. Dr. Mathias Klier
Publications
Prof. Dr. Mischa Seiter
Prof. Dr. Steffen Zimmermann
Prof. Dr. Steffen Zimmermann
Publications
Dr. Patrick Bedué
Vanessa Arslan
Julia Brasse
Maximilian Buck
Leonie Embacher
Denise Falk
Prof. Dr. Maximilian Förster
Prof. Dr. Maximilian Förster
Publications
Lara Frost
Lukas Hägele
Leonie Henker
Astrid Holzberger
Jonathan Ibele
Hannah Knehr
Anna-Lena Kubillus
Alexander Kupfer
Birgit Muth
Dr. Andreas Obermeier
Dr. Andreas Obermeier
Publications
Kirsten Pitz
Mike Rothenhäusler
Jana Russ
Chiara Schwenke
Christian Sparn
Christopher Tille
Sebastian Traub
Vaarun Vijairaghavan
Dr. Kilian Züllig
Dr. Kilian Züllig
Publications
Departments
Departments
Professorship of Business Information Management
Professorhip of Digital Business
Professorship of Interorganizational Management & Control
Professorship of Interorganizational Management & Control
Research Seminar "Emerging Research in Management Accounting & Control"
News
How to get here
Teaching
Teaching
Lectures
Lectures
Business Analytics
Big Data Analytics - Methoden und Anwendungen
Customer Relationship Management und Customer Analytics
Design von Performance Measures
Digitale Plattformen & Märkte
Kernvorlesung Wirtschaftsinformatik
Methoden der Wirtschaftsinformatik
Management der digitalen Transformation
Nachhaltige Digitalisierung
Praxisprojekt I
Praxisprojekt II
Social Network Analysis - Methoden, Konzepte und Anwendungen
Transformation of Value Creation Networks
Seminars
Seminars
Seminar Big (Social) Data Analytics (Master)
Seminar Business Analytics (Bachelor / Master)
Seminar Customer Relationship Management und Social Media (Bachelor)
Seminar Digital Business & Analytics (Master)
Seminar Wirtschaftsinformatik - Digital Business & Analytics (Bachelor)
Bachelor’s and Master’s Theses
Program-specific Information
Program-specific Information
Master's Wirtschaftsinformatik - Digital Business und Analytics
Bachelor’s / Master’s Wirtschaftsmathematik – Business Analytics Elective Area
Bachelor’s / Master’s Wirtschaftswissenschaften – Business Analytics Profile
Teaching incubators
Research
Research
Research areas of the Professorship of Business Information Management
Research areas of the Professorship of Business Information Management
Big Data Analytics & AI
Big Data Analytics & AI
Automation of incoming mail in the insurance industry
Evaluation of player actions in football
Use of humanoid robots in customer service
Future skills and competencies
GenAI in knowledge work
Information Extraction
Secure and scalable supply chains for SMEs (SafeScale-SMEs)
(Partial) automation of online customer service
Data Quality
Data Quality
Data Quality in the Automotive Industry
Data Quality in User-Generated Content (DQUGC) I
Data Quality in User-Generated Content (DQUGC) II
Data Quality Measurement and Measures for Wikis and Knowledge Graphs (DQMM@Wiki)
Measuring and Improving Data Quality in Unstructured Data (DQMM)
Making uncertainties visible: Uncertainty-aware AI
Explainable AI (XAI)
Explainable AI (XAI)
Explainable AI in Controlling
Guess the City
Personal Inflation Calculator
Review-based explanations for recommendations in e-commerce
Skill Compass
XAI-Demonstrator
XAI Studio
XAI-as-a-Service (XAIaaS)
XAI in Continuing Education (XPERT)
XAI und Human-in-the-Loop (X-Loop)
The Social Impact of Information Systems
The Social Impact of Information Systems
Bias and Fairness in AI Systems
CLIX - KI-gestützte Extremismusprävention
Digital Peer Group Counselling (DIGIPEG)
CareerXplore
Explainable AI for Learning about Digital Disinformation (EKILED)
Feasibility study "App-based peer group counseling"
Smart Integration
Research areas of the Professorship of Digital Business
Research areas of the Professorship of Digital Business
Our research areas
Our research projects
Our research projects
AI Literacy for the Appropriate Use of LLMs
CLIX – KI-assistent for prevention in refugee accommodation
EcoDeShare - Economy and design of sharing platforms
VaDiTraP - Valuation of digital transformation programmes
Next Generation Marketing Attribution
Employer study "Most Wanted" with e-fellows.net
Building AI competences through experience-based and tool-based learning
Review-based explanations for recommendations in e-commerce
Research areas of the Professorship of Interorganizational Management & Control
Heilbronn/Ulm Graduate School of Digital Transformation (GSDT)
Transfer
Transfer
DASU – Transferzentrum für Digitalisierung, Analytics & Data Science Ulm
Data Economy Network
iba
Institute
Team
DE
Team
Professors
Prof. Dr Steffen Zimmermann
Prof. Dr Mathias Klier
Prof. Dr Mischa Seiter
Secretary & Assistent
Birgit Muth
Scientific Staff
Vanessa Arslan
Maximilian Buck
Prof. Dr Maximilian Förster
Leonie Henker
Hannah Knehr
Dr Andreas Obermeier
Natalie Rupp
Christian Sparn
Dr Vaarun Vijairaghavan
Dr Patrick Bedué
Leonie Embacher
Lara Frost
Astrid Holzberger
Anna-Lena Kubillus
Kirsten Pitz
Jana Russ
Christopher Tille
Dr Kilian Züllig
Julia Brasse
Denise Falk
Lukas Hägele
Jonathan Ibele
Dr Alexander Kupfer
Mike Rothenhäusler
Chiara Schwenke
Sebastian Traub
