• Data-driven business models
• Digital education
• Digital transformation programmes
• Customer review systems

• ​​​​​​Economics & Design of Sharing Platforms (EcoDeShare)
• Valuation of Digital Transformation Programs (VaDiTrap)
• Next Generation Marketing Attribution

Steffen Zimmermann is the author of several articles in renowned international journals such as Information Systems Research, Journal of Strategic Information Systems and Journal of the AIS. He regularly presents his research results at the most important international conferences in the field of digital business such as the International Conference on Information Systems (ICIS), the Conference on Information Systems and Technology (CIST) and the European Conference on Information Systems (ECIS).

Click here for the list of publications.