[Translate to english:] Prof. Dr. Mischa Seiter, Institut für Business Analytics


Prof. Dr. Mischa Seiter
Institute of Business Analytics
Ulm University
Helmholtzstr. 22
89081 Ulm

Room: E32
Phone: +49 (0)731 50-32307
E-mail: mischa.seiter(at)uni-ulm.de

Office hours:

Appointment by arrangement:
(request by email)

Prof. Dr. Mischa Seiter

Mischa Seiter is professor of value chain management at the Institute of Business Analytics at Ulm University and Scientific Director of the International Performance Research Institute (IPRI). His research focuses on central aspects of the digital transformation of companies. He researches these mostly interdisciplinary issues involving technological, psychological and business aspects together with renowned partners (including RWTH Aachen University, TU Munich, KIT, TU Hamburg, Vienna University of Economics and Business, and various Fraunhofer Institutes).


Mischa Seiter studied technically-oriented business administration at the University of Stuttgart. He then completed his doctorate with a thesis on cross-company risk management and his habilitation with a thesis on performance measurement. In addition to the offer of a professorship at Ulm University, he also received an offer from BTU Cottbus-Senftenberg.

Professor Seiter is a regular reviewer for scientific journals and a member of several expert committees for various federal ministries. He is also responsible for commissioned studies for associations such as the German Mechanical and Plant Engineering Association (VDMA) and the German Supply Chain Association (BVL).
He is the initiator and director of the part-time master's programme Business Analytics. He is also part of the consortium of Baden-Württemberg universities that is driving the development of a continuing education programme on the topic of Data Literacy. He teaches in bachelor's, master's and doctoral programmes on the topics of value chain networks, digital platforms and business analytics.

Together with Dr. Lars Grünert, Professor Seiter heads the Schmalenbach task force Integration Management for New Products. He regularly designs and leads in-house seminars for managers and executives of internationally active companies. He also regularly gives presentations on current trends in digital transformation, including at events organised by the Schmalenbach-Gesellschaft für Betriebswirtschaft, the German Academic Association of Business Research (VHB) and the German Supply Chain Association (BVL).

Mischa Seiter initiated and chairs two annual conferences on aspects of digital transformation. The Serviceforum Region Stuttgart focuses on digitisation in the service sector of manufacturing companies. The Ulmer Industrie 4.0 Symposium addresses the digital transformation of manufacturing companies.

Research areas

  • Enterprise analytics and performance measurement
  • Acceptance of intelligent systems
  • Development and control of digital platforms
  • Application scenarios of new technologies in the operational context


He publishes regularly in scientific journals (including Zeitschrift für betriebswirtschaftliche Forschung, Zeitschrift für Betriebswirtschaft, Cost Management und Managementforschung, Business Administration Review). In addition, he regularly publishes in high-reach media, such as the Frankfurter Allgemeine Zeitung. He is also the author of the book Business Analytics and co-author of the standard work Controlling.