Questions and support
If you have any questions regarding image rights or usage, please contact the Press and Public Relations Office.
Email: pressestelle(at)uni-ulm.de
Telephone: +49 (0)731 50-22021
Images and photography
Images help to present research, teaching, work and student life at Ulm University. They make content more engaging, illustrate key topics and contribute to a consistent visual appearance across the university.
Image guidelines
Image archive
AI-generated images
Ulm University’s visual identity
Ulm University's visual style is guided by its brand values: Excellent. Focused. Connected. Images should focus on real people and authentic situations from research, teaching, student life and campus life.
Practical guidance
Ulm University’s imagery focuses on people in their everyday study, research and working environments. Images should feel authentic and provide a realistic insight into research, teaching and campus life.
Typical subjects include:
- Researchers carrying out experiments or taking measurements
- Students in lectures, seminars or study groups
- Staff members in their working environment
- Everyday situations on campus
Images are most effective when they appear natural and authentic. A clear focus, engaging composition and a recognisable connection to Ulm University help communicate information in a clear and appealing way.
Please avoid:
- Images without the necessary usage rights
- Stock photos with no connection to Ulm University
- Overly staged or artificial situations
- Outdated imagery
- AI-generated people or situations
Ulm University image archive
The image archive provides photographs from research, teaching, student life, events and campus life for use in Ulm University's communications.
Haven’t found the right image? The Press and Public Relations team will help you find suitable images.
Photography
Do you need up-to-date photographs for an event, research project, portrait or publication?
The University Photographer can support you with planning and carrying out photography for Ulm University's communications.
AI-generated images
Ulm University’s visual identity is built around authentic images of real people, places and situations. Wherever possible, use genuine photographs that reflect everyday life in research, teaching, work and on campus.
AI tools may be used to support image editing, for example for minor retouching, technical enhancements or removing distracting elements. Collages and compositions created from authentic photographs are also permitted.
AI-generated images of real people, situations or events should not be used in Ulm University’s external communications. AI-generated graphics and illustrations may be used as additional visual elements, but they are not part of Ulm University’s visual identity and should therefore only be used in exceptional cases.