Questions and support
Do you have questions about language, web content or editorial topics?
The Press and Public Relations team is happy to help with your communication needs.
Email: pressestelle(at)uni-ulm.de
Telephone: +49 (0)731 50-22121
Text & Language
Whether for websites, flyers or social media: Good texts help communicate information clearly and present Ulm University consistently to external audiences.
Guidance for texts and content
Here you will find recommendations and practical support for Ulm University’s communications – from writing web content and using inclusive language and AI tools.
Ulm University’s writing style
Ulm University’s communication is guided by its brand values: Excellent. Focused. Connected.
Good texts are accurate, easy to understand and tailored to the needs of their target audience. They make complex topics accessible and highlight the people behind research, teaching, studying and administration.
Inclusive language
Ulm University is committed to respectful and inclusive communication. When writing in English, use language that is clear, inclusive and free from gender bias. Avoid gendered terms where they are not necessary and choose gender-neutral alternatives where possible, for example:
- chairperson instead of chairman/chairwoman
- spokesperson instead of spokesman/spokeswoman
- humankind or humanity instead of mankind
When referring to individuals, use the terms, names and pronouns they use for themselves.
English translations
For English-language communication, Ulm University uses British English. The official English name is:
Ulm University
Our university glossary provides the official English terms for institutions, degree programmes and roles.
Using AI for writing
AI tools can support you with structuring, drafting and revising texts. However, you remain responsible for the content, wording and accuracy of everything you publish.
Please note:
- Check content and facts carefully
- Do not enter sensitive or confidential information
- Review and edit AI-generated texts before publication
Guidelines for the use of AI tools