Tools and templates for your university communication

Templates, resources and guidance for creating university communications

Are you planning communication materials for your institute or department at Ulm University? Here you will find templates, images and practical guidance on design, branding and communication. This page brings together all information and resources you need to effectively communicate.

Frequently searched for

University logo flyer templates TYPO3 support photos branding guidelines corporate design

Use the Ulm University logo

Download official logo files and use them correctly in print and digital media.

Use logo files

Create flyers and communication materials

Use templates for flyers, posters and other communication materials in the University’s corporate design.

View templates

Find images and photography

Access suitable images for your communication activities and find guidance on image style and photography.

Find images

Edit websites with TYPO3

Guidance and support for maintaining and developing university websites with TYPO3.
(Currently in German only)

Manage and develop websites

Write clear and effective content

Guidance on writing clear, audience-focused content, as well as information on language, translations and AI.

Read guidance

The brand and design guidelines explained simply

The 10 binding guidelines in brief:

1. Name

Use Universität Ulm / Ulm University. The abbreviation Uni Ulm may also be used.

2. Logo

The Ulm University logo consists of a symbol and wordmark and must be used in accordance with the official logo guidelines. The standard version is black on a white background. The logo must not be altered or recreated. Use by external parties requires prior approval.

3. Brand values and slogan

Ulm University’s brand values – Excellent. Focused. Connected – guide its communication and public image. Communication materials should reflect at least one of these values. In English, the university slogan used is “Driven by science. Connected by people.” It should only be used where it adds value and supports the message.

4. Logo hierarchy

Ulm University should always be clearly recognisable as the primary sender in any and all communication materials. The university logo must therefore appear on all official communication materials. Departmental, project or partner logos may be used in addition, but must not dominate the university logo.
New sub-logos may only be be created as text-based designs using the corporate typeface Meta.

5. Colours

The university’s visual identity is based on black, dark grey, light blue and white. Faculty colours may be used as accent colours.

6. Typography

Meta is the university’s corporate typeface and should be used for professionally designed communication materials. Fira is available for websites and as a licence-free alternative. Arial is used as the standard font for everyday office communication.

7. Images

Images should reflect the university’s brand values and present authentic situations from university life. Wherever possible, use original photography featuring real people from the university community. Copyright and licensing requirements must always be observed. We strongly discourage the use of AI-generated images in external communications.

8. Websites

Official university websites must follow the university’s corporate design and web standards. As a general rule, official websites should be hosted within the www.uni-ulm.de domain. Exceptions may apply to collaborative projects with external partners.

9. Social media

Official social media channels operated by faculties, institutes and other university units should clearly identify their connection to Ulm University. The university logo may only be used as a profile image on university social media accounts centrally managed by the press office.

10. Film and video

Filming and video recordings on campus require prior permission. Films and videos should reflect the university’s visual identity and tone of voice and should include the university logo where appropriate.

View the brand and design guidelines in detail